Investigation Of Rural Tourists Market Structure In Xinning County

In recent years, with the rapid rise of the economy, the tourism industry has been rapid development, more and more people travel, tourism is increasingly popular favorite. Therefore, all competing for tourism development, and increasingly fierce, so how to keep the tourists, attract more tourists, become the area where people have to consider the issue, then, this not only requires us to perfect tourist facilities, the development of more popular tourist attractions, but also understand the source structure. In this paper, Hunan Province as an example, analyses the market structure of new rural tourism, and then draws the conclusion, finally proposed to retain the tourists, attract more tourists to suggest.Based on the relevant research results of reviews, this paper presents the research framework, and to collect the first hand data, using descriptive statistics analysis, cluster analysis, data analysis, statistical analysis and other methods, the new County Rural Tourist was studied, in order to better guide the scenic area marketing. The main conclusions are as follows:a study concluded, to new rural tourist market mainly in the province; two, the source of rural tourism in our daily consumption in medium low status; three, the residence time of tourists in the new rural tourism is short; four, the possibility of Revisiting New Ningxiang village tourism low.On the basis of investigation and analysis, I conclude the following suggestions: one, the integration of new county rural tourism resources, expand the marketing efforts; two, improve the construction of tourist facilities, enhance the reception capacity; three, prominent features, creating the brand; four, strengthen personnel training, improve service levels; five, developing ecological tourism, sustainable tourism road.