W’s Organizational Structure Changes Impact On Sales Platform

The vast territory and the diversity of the population in China is making thedemand for fast moving consumer goods segment showing a variety of options. So a lotof new companies gush in this field. Then a lot of the new companies stay in a salesplatform after the emergence of bottlenecks, and unable to break through the bottleneckno matter what kind of sales promotion were launched. The sales volume is hovering ata fixed platform. Some companies also experienced the same problem in the early days,such as blue moon co., shanghai Inoherb cosmetics co., W Guangzhou Co., Ltd. Thebottlenecks were encountered in the continuing fulfillment of each sales. Instead ofimproving promotions activities, nor increasing product category product phase, themain way that they break through the bottleneck is changing sales organization structureand the corresponding salary structure, which is the most obvious but also the mostdifficult to detect touch. While the change of sales organization and the correspondingsalary structure, some companies break through the bottleneck in the early days and thesales are expected to reach another platform. Then the sales marketed by severalmillions stable development to hundreds of millions, billions, and leading marketsegments with international brands. In order to achieve sales platform what salesbottlenecks they encountered in the early days and how they conduct settlement. Theauthor treats W Guangzhou Co., Ltd. as the main object of study, firstly expounds WGuangzhou Co., Ltd and the background of the three important sales platforms (onehundred million, two hundred million, three hundred million) that helps W GuangzhouCo., Ltd. reached a preliminary company survival and development. The preparation ofachieving the sales platform of one hundred million yuan/year was introduced. And thesolutions to reach the sales platform of one hundred million yuan/year were proposed.Through the practice of program data demonstrate the feasibility of, and then thepractice of data analysis to identify the sales platform of one hundred million yuan/yearto reach this stage, the dominant factor is the sales organization design and uniquesalary structure, which’s summarized. Then it raised solutions to reach the salesplatform of two hundred millions yuan/year. The problems encountered in theimplementation of the program, through data analysis survey to identify the cause of theproblems, proposed two solutions, choose the sales team through the program compare the organizational structure solutions for additional posts. And then through practicedata demonstrate the feasibility of the final solution to summarize. Finally reach twohundred millions yuan/year legacy sales platform for analysis, propose two solutionsthrough programs established professional management team compared choose asolution. Through the practice of data argumentation solution is not feasible. Thenthrough data analysis survey to identify cause of the problem right solution forprofessional management team to correct changes in the management of its salesorganization and changing power relations salary appraisal standards. And through thepractice of modifying the data demonstrate a viable solution, summed up the sales teamsales organization structure and salary structure to break the bottleneck effect and theshortcomings of this study, presented to other enterprises reference proposal, hopingcase for samples for reference other fast moving consumer goods companies.