Research On Marketing Innovation Of Individual Life Insurance Of CPIC

The insurance industry the development of national economy is an important industry. Along with the national insurance industry scale further expand the insurance industry and are open to foreign domestic insurance market, in the pattern of competition will become more and more complex, the insurance industry is a new round of shuffling, integration is inevitable. As a domestic insurance intermediary industry pilot, China insurance services group should be what how to deal with the external environment changes brought about by the opportunity and challenge, enhances strong points and avoid weaknesses to make a scientific and rational marketing strategy, and in the fierce competition in the market do the strong , is this paper studies the core content.CPIC was established in November 2001, is what China insurance (group) CPIC. CPIC is insurance in China May 13, 1991 established the CPIC established on the basis of the insurance group company, into head office is located in Shanghai, December 25, 2007 in Shanghai stock exchange listing success, on December 23, 2009 at the Hong Kong stock exchange listing success. CPIC to "do a responsible insurance company" as our mission, to the "integrity, prudence, the pursuit of excellence" as the enterprise core values, and to promote the sustainable growth and the value of "business philosophy, and constantly for customers, shareholders, employees and the society and stakeholders to create value for social harmony, make contribution. Looking to the future, CPIC established "focus on insurance industry, value growth, with the international competitiveness first-class insurance financial services group" strategic goals, work hard to build a well-established brand outstanding, financial, robust, benefit the fine first-class insurance financial services group.But the rapid expansion in the process of the development of business group are exposed some of the deficiency, such as group make marketing strategy too traditional, marketing channel, less tangible displayed relatively simple, service process efficiency general; And as the group's sales and marketing team though huge, but the overall quality of the staff is uneven. Therefore, China needs to kill the process of development of insurance in to find out the deficiency of the group, improve their existing internal management system, improve and enrich the existing marketing strategy, so as to further reduce the company's operating costs and enhance the efficiency and expand marketing group enterprise market share. In order to improve China's young delinquent insurance marketing strategy, analysis the course of the study, first from China insurance marketing situation to kill, analysis of the main products as well as the group some existing problems in marketing. Second through the full survey to a more detailed study of the material, and comprehensive use of marketing innovation theory, the modern enterprise management and strategic research theory, and combined with the company's actual operational status, from domestic insurance intermediary industry development present situation in China, the macro environment of insurance market, the company's internal environment and industry competition environment were analyzed and investigated, and based on the analysis of the target market strategy group. And then to 7 P 'S service on the theory of the marketing strategy in China, put forward what insurance and three-dimensional multi-level marketing strategy advice to rich company A marketing strategy, and skills, promote to maximize the benefit of A company. In this paper the marketing strategy of the insurance business, "insurance electronic life experience house" and phone service mode as a modern underwriting insurance marketing the new ideas and means of insurance, will establish correct insurance customers ideas and improve the process limitation, improve our service value has important value and practical significance. At last, combined with what insurance development present situation, the design for the internal management system construction scheme and agent training programmers. Hoping to improve the internal management of what China insurance of the quality of the employees and the whole professional quality, and help realize sustainable development and growth group the grand goal.Marketing is the key enterprise production cycle. This paper addresses the market marketing theory system used in insurance market marketing practice in China, for what insurance services group insurance product marketing strategy formulated to provide reference for domestic insurance at the same time, the stable development also has the important practical significance. Not only can promote China's young delinquent insurance marketing strategy, enhancing China improve what the product marketing ability, but also to strengthen insurance marketing economy and reliability also has an important significance.