Research On The Development Strategy Of Shanghai KL Real Estate Co.,Ltd

Since the China accession to the world trade organization, the real estate industrymarket competition has become increasingly fierce, the international financial crisis andthe state within the impact of macroeconomic policies, more and more small andmedium-sized real estate enterprises eliminated by the market in the fierce competition.Therefore, a real estate enterprises from the day of fierce competition in the marketdevelopment, must make the development strategy in the company’s most importantposition.Shanghai KL Real Estate Company in the96years since the establishment ofbeginning, just to catch up with the tide of Chinese real estate development, thedevelopment of the company cannot do without China30years of reform and opening upthe improvement of people’s living standard, people increasingly increase in livingstandards and requirements, the company also in this wave of development graduallygrow up. With the global financial crisis and national macro-control policies on the realestate market introduction, great changes have taken place in the company’s externaloperating environment, so you need to re judge the development trend of economicdevelopment and the real estate market, develop in line with the company’s long-termdevelopment strategy. This article from the Shanghai KL Real Estate Company’s internaland external environment analysis, to the national macroscopic analysis of thedevelopment trend of regulation and control policy, industry and the use of strategicmanagement theory, and then analysis the development of the company’s strategy, wehope that this paper can provide a little material for fellow practitioners.