The Technology Standard License Fee Pricing In Innovation Ecosystem Consisting In Hi-Tech Enterprises

“Innovation ecosystem” is a system formed by knowledge alienation, symbioticco-existence and co-evolution of Component/Module of High-tech enterprises in theglobal context, with characteristics similar to natural ecosystems. The complexity andinnovation of high technology make the industry cooperation show the virtualizationtrends based on network. The members of innovation ecosystem, linked by technicalstandards are diversity.The R&D and commercialization of technology standards is complexity. In orderto guide different kinds of supporting technology developers integrating the ecosystem,the standards developers must make reasonable price. According to the relationship ofthe users’, analysis the two-stage pricing-consumption game that the interactionbetween the developers and supporters at the theory of network externalities, consumerutility and game equilibrium, and testing the reasonable of the asymmetric price.At first, comparing different pricing strategies after the analysis of its formationmechanism, ecological characteristics, and operation features.Thinking aboutcharacteristics of the technical standards, this paper used pricing game to analysispricing problem.In the following chapter, after discussing the features of the technical standardslicensees and licensors, combined with the consumer utility function, we analyzed thepricing Nash equilibrium of the technical standard license, based on the analysis oflocal network externality between members of high-tech enterprises innovationecosystem, and found that the licensees and licensors can achieve the Nash equilibrium.Finally, we analyzed the maximum utility function of technical standardslicensors, described the effect of local network externality of technical standardslicensors’ profit by using of the numerical simulation and case analysis. The resultshowed that the asymmetric price of technical standards increase the profit oflicensors.Through the research, this paper drawed the following conclusions that the localnetwork externality influences the price of technical standards. The asymmetric priceof technical standards increased the profit of licensees and licensors.Based on the pricing theory, the technical standards’ licensors of the innovationecosystem of hi-tech enterprises develop asymmetric price to the licensees. So, the licensees and licensors both gain enough consumption utility according to the resourcethey have hold, this pricing stagey promote all the members of the ecosystem to keepthe innovation ecosystem developing healthy and stable. In other words, this pricingmodel is a theoretical basis to the licensees and licensors when they bargaining thetechnical standards’ price.