See The City From The Wedding Industry Marketing Taiwan

Branding Marketing has been a popular discussion among international marketing communities. Since1960, a mixed marketing strategy brought up in US included multiple uses, expended creativity, strategical plans for advertisement to make people in marketing business re-consider and build different marketing strategy for a company so that it would have live and touching story in it that would drive customers wanting to learn and willing to acknowledge this particular brand as the leading brand in that field. When Jack Trout talked about Positioning, it certainly was a huge impact for US market, enterprise, product and advertisement. By publishing essays, books, articles about Positioning, he emphasized the importance of positioning an enterprise, a product, or even a market. However, to correctly position an enterprise, we have to analyze the equivalent and different point from a same market.85℃is the best example for instance.President, Mr. Wu, ZhengXue, has studied, analyzed, understood the bakery&coffee market in China thoroughly before he started inventing in China. His research team compares Paris Bagutte from Korea&Black Talk from Singapore with85℃and finds out that these2enterprises are too conservative since they extend slowly in China market which means they are not well-known by the public. Though, Christine has over600stores all over China, it aims for bakery market, not coffee market. On the other side, C Strait Cafe, UBC Coffee and MANABE aren’t focusing on coffee products, so in this case, it’s Starbucks against85℃again in China. But since these2had their competition in Taiwan, it is very easy to separate the different market in China.Positioning is the most important thing to do to win your own market, the success85℃gets proved that it’s positioning is not only precise but also correct. It also dedicates that any enterprise who aims for branding marketing should position itself in the right place. Another different positioning that85℃did was to open their stores in larger communities.85℃doesn’t necessarily choose business centers or area to open chain stores since they assess that other than career women, Mothers are a huge group of customers in85℃.Therefore, to correctly position brand, products, and customers is the key to a successful branding marketing result, otherwise, you could easily fail for not having correct&clear image, message to the public, not even to establish a successful brand.As China steps into the international branding market, we must be well-prepared. After all, China is different from Taiwan market which is a lot smaller and easier to modify business model. It is crucial to position correctly to a brand, be creative as running&managing, and aim for sustainability of the enterprise.This thesis takes wedding business as a successful example in branding marketing the city of Taiwan by analyzing key points from different aspects and points of view that includes governmental policy, culture creativity industry, education and marketing. At the end, we encourage people in marketing works to value the importance of traditional culture and accumulate their own viewpoints that can really touch people and sell to the public so it will last forever.