China Telecom3G Business Marketing Strategy Research

From a global point of view, from the first3G network operators, commercialnearly10years have passed, and some foreign countries,3G has entered a mature stage,is in a high-speed3G growth stage.3G has just started in China, there is an urgent needin the direction of3G development, marketing strategies and experience in areas such ascompetition policy guidelines.China Telecom Get3G license starting from the2009, China formally entered the3G era, but due to lack of Terminal in the early support, as well as experience in themobile market, China Telecom does not dominate in the early competition.But by virtueof its vast size of the fixed-line network, broadband users and other aspects of ouradvantages, as well as three years of3G experience, gradually formed a set ofdifferences into competitive development strategy.This article from the marketing of the "4P" analysis and research of China Telecomin3G specific marketing strategy during a business promotion, and made existingproblems and suggestions for improvement.By3G business marketing strategy analysisof China Telecom, both proactively grasp the development trend and marketenvironment, but also to understand the domestic carriers in the face of various copingstrategies and their effects under different competition, domestic carriers3G operationsfor the future is of great reference value.