Marketing Strategy Optimization Of Zhejiang Lishui Telecom Wing Payment

The author intends to study the marketing strategy of Telecom wing payment in Lishui,Zhejiang Province from the following aspects: the first part introduces the research background of current telecom wing payment,lists a variety of research methods such as literature analysis,case study and comparative analysis,and makes a simple summary of the structure and content of the article;the second part introduces a variety of markets Marketing theory is divided into marketing and payment product marketing theory.Marketing theory includes PEST analysis theory,marketing mix theory.Payment product marketing theory is divided into integrated marketing theory and circle marketing theory.The third part analyzes the marketing environment of Zhejiang Lishui Telecom wing payment from the perspective of external environment and internal environment,and has a general understanding of the current situation of wing payment marketing in Lishui.The fourth part analyzes the current situation of the development of Zhejiang Lishui Telecom wing payment.This paper summarizes the current situation of electronic payment market in China and Lishui,Zhejiang Province and the development of wing payment,and analyzes the use of wing payment of customers in Lishui,Zhejiang Province.Then,to construct the research and design of the evaluation index system of Zhejiang Lishui Telecom wing payment marketing,first,we must have a comprehensive understanding of the definition and meaning of the enterprise marketing competitiveness;second,we must have a comprehensive understanding of the enterprise management theory,competitiveness theory and marketing competitiveness;third,we must study,analyze and discuss the theoretical gains of the whole world in this regard,and put these theories into practice As a theoretical source of design.The evaluation system is classified from four aspects: decision-making,resources,innovation and implementation.The fifth part is to understand the marketing problems from the field survey,mainly from the four aspects of product strategy,price strategy,channel strategy and promotion strategy.In the sixth part,according to the existing problems,combined with the development ideas of China Telecom,the corresponding optimization marketing strategies are proposed from product strategy,price strategy,channel strategy,promotion strategy and other angles.