Study On The Introduction Of C2C E-commerce Site SNS Profit Model

The network into the Web2.0era, also will be active in the business activities of the e-commerce platform, e-commerce sites that affect people’s lives and industrial development gradually into the public view. According to statistics, in2006C2C e-commerce users has reached68.43%year showed an increasing trend. C2C, the full name of Consumer to Consumer, refers to electronic commerce between the individual and the individual representative website:Taobao, Baidu, ebay, pat network run online shop C2C site also began booming, C2Ce-commerce site has gradually rose to become an important segment of the e-commerce industry in China and even more highlights. C2C e-commerce site, however, active and its lasting profitability, its profit mainly from membership fees, the virtual shop fitting fees, transaction commission, only a drop in the bucket for larger investment earnings, C2C e-commerce site profit model that become the domain of a theory and reality questions that must be tackled.While the plight of C2C e-commerce websites, e-commerce and profit norms, the SNS and B10G, RSS, Tag, wikis, etc. and called web2.0main form is also quietly rising which SNS, refers to Social Networking Services in social network services, network for interactive platform to show the real life social activities. The typical representative website:Tencent QQ space, Renren, Kaixin, Facebook, watercress network. However SNS earnings norms predicament, According to statistics, the profitability of SNS sites in China mainly from the VIP membership services, advertising revenue, value-added service activities, virtual goods transactions, interactive web game source of profit and not for bring lasting gains.In this context, SNS profit model introduced C2C e-commerce website came into being. This research is closely linked to the theme of the introduction of C2C e-commerce site with SNS profit model, in theory Definition of SNS of C2C, SNS and C2C, the feasibility of the marketing mix model interpretation on the basis of the SNS and C2C e-commerce website profit model reality visits, C2C10website from the information source layer, layer of information exchange, information flow layer of SNS business model, including the overall Anatomy of the the SNS and C2C e-commerce website profit model, business prospects, problems, empirical analysis, impact factor analysis, the path forward-looking, and this proposed the SNS and C2C e-commerce website profit model from concept to enhance the propulsion system mode to explore, experience evaluation perspective, the profit model of the the SNS and C2C marketing mix model, for example, e-commerce website bereavement row difficult.