Rebecca Pattern Of International Marketing

Operation circumstance of domestic enterprises have been had a lot of earth-shaking changes,geting along with the rapid expansion of international economic globalization and China’s open-door to the outside world among these years. Internationalized operation have become an outmost question to many professional managers. Rebecca cooperation, who has entered the international market from the early1990, has been make full use of the core competitive advantage and applyed suitable marketing managent strategy for the characteristic of overseas market, which has been making it the outstanding wig enterprise of western developed countries and get a stable rising saleroom. Operation revenue of overseas market has been always accounts for above95%of the total income, which make the company aquintances excellent operating results.According to the first-hand materials and datas which collects in Rebecca coopeartion, with the theory of international production value chain and SWOT analysis as the foundition of the article, the article analyses the process of Rebecca’s internationalization operating, has come to an conclusion of the right method for Rebecca cooperation’s international operation, the experience and lessons from real excution. The whole conculsion is that the enterprise should assess the situation fully, focus all the efforts in areas of strength, make constant research and development innovation to adapt to the instant changing international market, use the models of trade of goods to avoid the risk of diversified operation, speed up own core competitiveness construction to acheive marketing expansion, make enterprise survival and development come true through acquiring the establishment of comparative advantage.