HW Technology Limited Company International Marketing Strategy Research

Since the reform and opening up, the domestic communication industry is developing very rapidly, as a telecommunications equipment company HW company made remarkable achievements. From established in 1987 to today, after nearly 30 years of rapid development, HW company has become China’s largest manufacturing enterprisem of telecommunication equipment. HW company specializes in network technology and product research and development, mainly in areas such as mobile, fixed exchange of core network, transmission network, telecom value-added services and terminals, etc. Since the establishment, HW company has established the strategy of globalization, the international market is an important strategic goal of HW company, so the international marketing is very important for HW company.This paper mainly includes six parts: the first is research background, research significance and research status at home and abroad. The second part is the related theories of international marketing, including 4 p and 4 c, the third part summarises present situation of HW company’s international marketing and analyzes its marketing strategy in international marketing,, including product strategy, price strategy, market positioning, etc. The fourth part is about SWOT analysis for HW company on the international marketing environment, including HW company’s strengths, weaknesses, challenges and opportunities. The fifth part is how to implement feasibile marketing tactics according to HW company existing international market environment. The sixth part puts forward the implementation safeguard of HW company’s international marketing strategy, mainly including how to prevent risks of international marketing, international marketing team building, etc.