The Analysis Of Huawei For International Marketing Tactics

The substance of the thesis is analyzing the current situation of Huawei's international marketing and finding the way out to improve the international marketing achievement, through using the theories of international marketing management, the other theories relevant and the necessary data of the industry.The thesis consists of 7 chapters. The main idea of the 1st chapter is introducing the basic information of Huawei and the telecommunication industry. There is a review of the classical theory of marketing management, such as STP and 4Ps in the 2nd chapter.Based on the previous two chapters, the 3rd, 4th, and 5th chapters are the main part of the thesis. There are the conclusions and suggestions on Huawei's international marketing work by analyzing Huawei's present international marketing situation, the global macro-environment, global customers, and competitors. A certain quantity of data and technical specialists'idea is important for the analyzing.There are a brief summary and some suggestions for Huawei's international marketing management and risk control in the last two chapters. There is also an expectation, that hopping the thesis has some certain benefit for Huawei's international marketing work, and for the R&D strategy, management improvement also.