Consumer Behavior On Social Network Service (sns) Business Model Of Impact Analysis

In recent years, the Internet economy is pluralistic direction of the depth of the old portal, search engine its commercial value has been fully proved, and the emerging Internet business models is also growing, with the surge in users and trafficits commercial value has become increasingly prominent, especially in the real social interaction relationship-based social network service website, the last two years the rapid development of the representatives of the new media marketing model.In this study, the development status and operating mode of the foreign social networking site Facebook to conduct research and analysis, summed up the impact factor which is closely related with consumer behavior, and then conduct further research and analysis of these factors, combined with consumer behavior, market theoretical knowledge of marketing and strategic management, puts forward a set of effective solutions and recommendations, at the same time, the development of social networks to make certain theoretical prediction.In this study, a social network with many users on the basis of combined analysis of consumer behavior such depth study of the impact of the social network for user behavior, summed up the social network factors affecting consumer behavior, at the same time, analysis of its have social value, further excavation of the underlying commercial value, to optimize or improve the business model, to create greater market opportunities.