Study On Adaptability Of Value Proposition And Value Network In Service Manufacturing Business Model Innovation

As market competition intensifies,consumers' needs are increasingly diversified and complicated.At the same time,services throughout the product life cycle provide a higher return than the product itself.More and more manufacturing enterprises are beginning to pay attention to the value of service and embark on product manufacturers to service providers to change the road.The essence of service-oriented manufacturing is business model innovation.However,this innovation does not achieve the expected effect.The fundamental reason is that there is no synergetic mechanism between the internal elements of the business model.In the service-oriented development,the internal elements of the business model tend to change from the non-equilibrium to the equilibrium.The value proposition and the value network,as an important part of the factors,also differ in the nature and extent of their matching.Therefore,how to characterize the stage equilibrium of the service process,clarify the matching mechanism between value proposition and value network,and provide the best service innovation strategy are the problems to be solved urgently in the manufacturing industry,and also promote the in-depth development of the theory of manufacturing service basis.Based on the related researches on service-oriented manufacturing enterprises and the reality of Chinese manufacturing enterprises,the paper divides the service-oriented process into three stages according to the evolution of enterprise value proposition:the initial stage of product-based service mode(SSP),the middle stage based on customer service mode(SSC),provides an advanced phase of service model for holistic solutions(TKS).This study systematically analyzes the matching mechanism of service-oriented manufacturing value proposition evolution and value network in the process of development,measures the degree of matching of value proposition and value network by establishing a synergistic degree model of composite system,and uses case analysis to analyze the relationship between service-oriented The typical manufacturing enterprises in different stages of development encode and summarize to provide evidence for the establishment of a matching mechanism,which reveals the law of co-evolution between value proposition and value network in the process of three-stage manufacturing and service development.In this study,the innovation of business model of manufacturing enterprises as a whole system goes deep into the system and analyzes the evolution of the two core components of the business model,namely value proposition,value network and their interrelationships,and gets four important conclusions:(1)The change rule of value proposition in the process of service--oriented business model innovation:from service-oriented products to customer-service-oriented services,and finally into service-providing solutions.(2)The change of value network in the process of service-oriented business model innovation:the network structure is small and large,and the network relationship is weak and strong.(3)The matching nature of value proposition and value network in the process of service evolution is different:the primary stage value proposition leads the value network and the passive adaptation value proposition of the value network;the intermediate stage value proposition and the value network adapt each other and complement each other;the value of the advanced stage Advocate and value network form dynamic coordination.(4)In the process of service-oriented business model innovation,the value proposition and value network are characterized by spiraling.The matching degree follows the discontinuous-equilibrium changing law.This research expands the research on the inherent evolution mechanism of service manufacturing business model innovation,enriches the matching mechanism between value proposition and value network,and provides guidance for the service manufacturing and service business model innovation.