Influential Research Of Entrepreneurs’ Social Capital To Micro Risk Of The New Ventures Creation

According to GEM Yearly Report,2011, the entrepreneurs’will of Chinese was on the high level position in the world. TEA was No.1in the54GEM member’s country. However,70%to80%entrepreneurs’ventures were finally failed and closed. It follows that the entrepreneurs’ risk and rate of failure were very high. As one of the entrepreneurs’ capital, social capital has the impact to every entrepreneur’s period. The study of its influence to the entrepreneur’s risk has the theoretical and practical significance. Taking the entrepreneurs as the study object, we analyze the relationship of the relation dimension, cognitive dimension and structural dimension of entrepreneurs’social capital. Based on the relevant current study of entrepreneurs’ social capital, we structure an impact conceptual model between of the three dimensions of entrepreneurs’ social capital to new venture’s micro risk and proposes the relevant theory hypothesis.Then based on108research data of entrepreneurs, the paper uses the advantage of multiple linear regressions to analysis and tests the assumptions and we get the main conclusions as follows:firstly, the entrepreneurs’ social capital has the negative correlate with the micro risk of the new creative venture. Secondly, the cognitive dimension of entrepreneur’ social capital has the significant negatively correlated to the financial risks of new creative venture. Thirdly, the structural dimension of the entrepreneurs has the significant impact on reduction and control of the risks of financial, talent, and market.