A Study About How Does Social Relationships Influence Entrepreneurship Activity Under The Same Entrepreneurship Institutional Environment Condition

The influences of the finance crisis become more and more prominent,China,with the greatest number of population in the world,is under the greatest pressure of employment.One of the most important tasks in China is to create employment opportunities after China had solved the problem of famine.To solve the problem of employment,entrepreneurship is very effective. It can change inferior positions of population into predominance in the economic increasing mode focusing on the employment.Entrepreneurship creates employment opportunities through coaching people and driving more people to go to entrepreneurships.There are many previous studies about the factors of entrepreneurship success,entrepreneurship performance.However, this paper bases on another research perspective:Does the entrepreneur characteristics, entrepreneurship environment,social relationships influence individual to make a entrepreneurship decision-start a new business or not? And then this paper discusses how to promote entrepreneurship by proposing some social relationship suggestions.Based on the summary of the previous study about entrepreneurship environment,we think that:individual's apperception about entrepreneurship environment is as important as the entrepreneurship environment itself.Therefore,we adopt Kostova's three factors model of Country Institutional Profile to study individual's apperception about entrepreneurship environment in Xiamen;Using creativity,entrepreneurship skills(chance identifying and chance utilizing),achievement motivation,risk-taking propensity to measure entrepreneur's characteristics;Using relationship amount,special information,relationship quality to measure social relationship;The dimensionalities of three layers,the results of Factor Analysis about the initial research,are validated by the research data,and have high construct validity and reliability.Firstly,this paper find that we can not refuse the hypothesis-people's apperception about entrepreneurship institutional environment of Xiamen is the same.Second,based on the first hypothesis,we study the differences of entrepreneur characteristics and social relationship between entrepreneur group and non-entrepreneur group by one-Independent-sample T test.We find that there are significant different between the two groups;Thirdly,we control the demographic variables,entrepreneurship institutional environment and entrepreneur's characteristics to study how the dimensionalities of social relationship influence individual to make a entrepreneurship decision by setting up LOGISTIC model.Finally,based on the research results,we propose some suggestions to improve individual's social relationship and then to promote individual to start a new business.The innovation of this paper is ad following:It studies how the social relationship influence individual's entrepreneurship decision,which was not studied before;Using a more scientific method-LOGISTIC model to study the qualitative problem;Proposing some more practically suggestions to improve individual's social relationship and promote individual to start a new business.