Zhuzhou Zhongshan Hospital Development Present Situation And Countermeasures Research

After20years of the reform process, the medical and health service inChina has made considerable progress, the development of private hospitalsto solve these problems to a certain extent, a people (difficult, difficult toqueue up, registered difficult), but in the reform gradually exposed themedical security system is not sound, lack of self-discipline, prices higherproblems, the people concerned about the hot spots.Zhuzhou Zhongshan hospital after years of practice, through policydevelopment, experienced severe pressure of medical market. At present,many private hospitals is experiencing a severe test of unintended, only a fewprivate hospitals can maintain normal operation, to achieve the desired levelof investment income. At present, Zhuzhou city has32private hospitals,private hospitals accounted for about30%of the total municipal medicalservice. Zhuzhou private hospital has the following characteristics: one is theexcessive medical resources. Two is the high quality medical resources,medical, hospital construction is lagging behind. The three is the basicservice system is not perfect. With the further deepening of reform, theexisting hospital management problems have become increasingly prominent.Change the demand of social medical and health demand hospital researchmanagement system innovation, business positioning, marketing strategy andother aspects. From the actual management of private hospital in our city, more urgent need of hospital management innovation theory, taking ZhuzhouZhongshan hospital as an example, carefully study the management strategyof private hospitals in Zhuzhou City, and provide reference for the upgradingof industrial structure of Zhuzhou private medical specimens, and strive toenhance Zhuzhou private hospital core competence.In this paper, dialectics and modern management theory as the guide,using the literature research method, case study method and other methods tocollect data for research, found that private hospitals play a positive role topromote the formation of Zhuzhou medical market and the development ofthe medical and health work, but is facing serious competitive disadvantage.Based on the theory analysis and the private hospital on, through theZhuzhou Zhongshan hospital, the investigation and the related privatehospitals in Zhuzhou City, Zhuzhou Zhongshan hospital and private hospital,mainly existing unscientific management, no strategy, self-discipline is notenough, the problem of brand awareness. Finally, put forwardcountermeasure and suggestion about the development of Zhuzhou ZhuzhouZhongshan hospital.This paper takes Zhuzhou Zhongshan hospital as the main object, it canbe concluded: only the implementation of strategic management, scientificinnovation system, can activate the potential of private hospital. Privatehospitals only by word of mouth marketing, set up their own brand, toachieve sustainable development.