Wuhan Aige Ophthalmic Hospital Development Strategy Research

After the development over decades, the private hospitals become the importantsupplement means for medical institution and play the active role in the medical carereform. Since the stimulus of relevant policy announced by the government, publichospitals increasingly maintain the pace of development on the strength of theircharacteristics. However, compared with the public hospitals, the private hospitals’development is limited to external environment and internal conditions, thus the privatehospitals pressingly need the unambiguous strategic management to proceed.This paper started with the background of healthcare in China, at the same time, weapplied PEST analytic method to describe the current circumstance，challenge andproblems of development in medical institutions in Wuhan. By analyzing threaten,opportunity, disadvantages and advantages of Aige through SWOT analytic method, weget a picture of Aige’s position in medical industry and come to concluding that AigeOphthalmic Hospital can have a differentiated-oriented strategic transformation. Thetransition to the home care service providers is a great opportunity for strategictransformation. Next, we also analysis the financial ability, brand and channel of Aige inorder to get a more comprehensive understanding. The rest of this article focuses on thenecessity and feasibility of Aige difference transformation. We can see that the Aigealready has the internal capacity to develop emerging markets. And in the future, Aigemay get strong support from outside, which mainly comes from the government andalso from venture capital. Although the ongoing home care may also face difficulties,with ongoing economic development and social progress, the industry will get more andmore support from the government and the society.Over all, if Wuhan Aige Ophthalmic Hospital wants to survive in the highlycompetitive medical industry, it must integrate resources and seize the opportunity tofocus on qualified personnel and personalized service, set up its own competitiveadvantage. Home care service in Wuhan has a broad market space, the ability to havestrategic transformation Ophthalmic Hospital of Wuhan Aige, thus Wuhan AigeOphthalmic Hospital should seize this opportunity in time to conduct a differentiated strategic transformation.