Jianning Company Public Bicycle Operation Strategy Research Based On Zhuzhou Public Goods

Currently, under the background of the concept of low-carbon globaladvocacy, public bike as a green and sustainable way to travel, and itsoperating strategy is gradually brought to the research agenda. Publicbicycle as urban public goods, there are different degrees of "governmentfailure" or "market failure" problem in the supply process, whichdetermines the public bicycle operators must develop scientific strategiesin a more comprehensive supply mode to protect its sustainabledevelopment. Understanding the issues at home and abroad throughliterature review methods of urban public goods theory and empiricalanalysis to compare and draw domestic and foreign public bicycle systemis operating under supply in a multi-center co-governance model forpublic bicycle Zhuzhou Jian Ning Company System proposes a morecomplete operational strategy to tackle some of the existing problems.The thesis is divided into six chapters, the first chapter describes theresearch background, on the basis of the relevant literature urban publicgoods theory are reviewed and proposed research methods and possibleinnovations, public goods and public bike properties were defined;second chapter of the principle of supply and demand and the supply ofpublic goods theory elaborated, pointing out the government, the market,the role and status of citizens in the process of co-governance of public goods; Chapter III describes the public bicycle Zhuzhou Jian NingCompany current situation and problems operations; Chapter IV ofdomestic and international carriers were compared in the case and learnfrom the experience and it is also useful to identify unresolved drawbacks;fifth chapter in a particular way of supplying public goods proposed someimproved public bike Zhuzhou Jian Ning Company operating strategy, asresearch papers; sixth chapter summarizes the research work and the lackof content in the future is likely to continue in-depth study.