Yizheng Chemical Fiber's Research And Development Strategy

Sinopec Yizheng Chemical Fibre Co., Ltd. is the largest production base of chemical fiber and chemical fiber raw materials in China. The competition of chemical fiber enterprises is much fiercer than before along with the rapid development of chemical fiber industry in recent years. Foreign-invested enterprises and private enterprises all entered into this market. This thesis researches the development strategy of Yizheng Chemical Fiber under this circumstance. The thesis starts with the introduction of the basic situation of the enterprise, followed by a detailed analysis of the macro-environment, industry environment and internal factors of enterprise development. It summarizes what is the development strategy of Yizheng Chemical Fibre at last. The first chapter is the introduction of the thesis, including the background of the thesis, theory research and the thought of the thesis. The second chapter is the basic situation of enterprises. This chapter describes the process of enterprise development and enterprise current situation, and analyzes the structure of the main products of Yizheng Chemical Fibre. The third chapter is the environmental analysis, including Yizheng Chemical Fiber internal and external environment. The Analysis of the external environment is including the macro-environment, chemical fiber industry environment, etc. The analysis of internal environment is including corporate culture, management ability, polyester industry chain, finance and marketing. The fourth chapter is the choice and implementation of the development strategy. The conclusion of the thesis is that Yizheng Chemical Fiber should use the growth strategy. The thesis also looks forward to the future of the chemical fibre industry.