Research On Development Strategy For Renfeng Life Insurance Limited Company

After the Chinese government joined the WTO in 2004,the domestic insurance market was fully opened.Chinese insurance companies must not only face the competition of foreign-funded insurance companies with strong cities,but also find out suitable for their own development on the basis of adapting to the local market.Renfeng Life Insurance was established in 2008.In the face of the special period of implementation of a comprehensive competition strategy by foreign-funded insurance companies,and the pressure of competition from domestic life insurance companies such as China Life Insurance and Ping An,there are special foreign-funded and private-owned chasing soldiers.During the period,how to develop the company under the circumstances of internal and external problems has become the most important issue facing us at this stage.This article analyzes the business development status and internal and external conditions of Renfeng Life Insurance since its establishment,combined with the current economic environment,policy background,and industry development opportunities and challenges under the cultural concept,and then from the local insurance industry environment,Jilin insurance market supply and demand,Renfeng Life's current situation and existing problems,SWOT analysis and other aspects were analyzed and researched,and a development strategy and development recommendations suitable for Renfeng Life were proposed.In the analysis of the local market,the demand for insurance products in Jilin is obtained by combining the local economic environment and development trends.n the internal environment analysis of Renfeng Life Insurance Company,the company's internal resources are used to summarize the company's advantages and disadvantages in business capability analysis,organizational structure,company business capability,company corporate culture and operation management.Starting from strengthening the company's operation management,enhancing the company's core competitiveness,improving and upgrading market sales channels,strengthening consumer relations,etc.,to improve the company's comprehensive strength,while starting from improving the company's management system and improving information technology,to ensure the company's strategy Implementation.In order to ensure the effective implementation of the selected strategy of Renfeng Life Insurance Company,specific measures were proposed in the aspects of deepening the construction of human resources system,perfecting the construction of system management system,and standardizing the construction of corporate culture system.Through the corresponding strategic management methods and means studied in this article,to promote the further development of Renfeng Life Insurance Company is of great significance to the establishment of an effective marketing system and the establishment of advanced marketing concepts,and to promote the rapid development of Renfeng Life Insurance Company.The insurance industry has grown rapidly.