Research On The Evaluation Of Soft Power Of Chinese Automobile Manufacturing Enterprises

Since the beginning of the twenty-first century, China’s automobile manufacturingdevelops rapidly. In the process of economic globalization, many car manufacturing companiesobtained, the automotive consumer market entering a period of adjustment. This stage isincreasingly fierce competitive pressure, many domestic and foreign automobile manufacturersto win the competition, take a lot of ways including madness expand business scale, mergersand acquisitions of foreign well-known enterprises, the purchase of advanced technology in theworld, but did not play a very significant effect. In view of this, in the car manufacturingcompanies compete the increasingly internationalized and diversified alone improved by virtueof hard power can not fully respond to tough international competition, and must rely on theconstruction of soft power.The context of this paper is in the fierce market competition of China’s auto manufacturingenterprises. Analyzes the factors related to soft power from the car manufacturer, the soft powerof automobile manufacturing enterprises constitute a design evaluation index system of softpower in the car manufacturing companies. Find out the way of Chinese automobilemanufacturing enterprises enhance its soft power and to the weaknesses and shortcomings ofthe construction of soft power, and then the implementation of effective development strategyof soft power, related to long-term survival and development of the automobile manufacturingenterprises, coupled with strong foreign auto manufacturing companies soft power competition,it is necessary to conduct in-depth, scientific evaluation of the soft power of China’s automobilemanufacturing enterprises. Moreover, the construction of soft power is conducive to improvethe core competitiveness of Chinese car manufacturer.It has an irreplaceable role in promotinglong-term development of China’s automobile manufacturing enterprises.