The Research About Supermarket Operation Management Of Lushang Strategy

Since the1990s, in promoting the deepening of the reform of circulation system and open to the outside world, profound changes have taken place in Chinese retailing, supermarket is also important business retail, has undergone a historic change. Chinese supermarket is still in its initial stage, are not suitable for the formation mechanism and the management pattern, anti risk ability is low. Coupled with the industry access threshold is low, in many supermarkets continue to emerge at the same time, with the large number of enterprises. Increase a number of foreign enterprises into national consumption capacity and, more to the supermarket posed a severe test of survival. The development direction of the supermarket and supermarket operation and management of enterprises are in constant trouble. How to continue to maintain the good momentum of development, how to realize the sustainable development in the follow-up operation, a series of major issues on the supermarket management need to be thinking and exploration.This paper will try to analyze the foreign supermarket through strategic planning, operation management, site layout, location method, the talent training and other advanced experience, combined with China’s reality, the supermarket management experience and Enlightenment beneficial to Lushang group, to explore a set of scientific and advanced management mode, which will to enhance the supermarket industry’s overall operating level benefit.This paper unifies the domestic and foreign supermarket advanced management theory and outstanding cases, using innovative combination of macro and micro, the combination of theory and case, marketing and purchasing combination, in-depth analysis of supermarket development direction and operation management strategy. The inexorable law of development, the supermarket management comprehensive system, and the structure and operation characteristics of management, operation management of modern supermarket enterprises operating system etc.. Put forward to serve as the leading, strict and humanized management as the guarantee, highly collaborative set of management system integration aspects of marketing, purchasing and logistics, formulated a series of policies on the development of the supermarket and the overall operation management optimization. According to the different period of supermarket development stages, formulate corresponding management strategy, from the beginning to pull passenger flow for the purpose of sales oriented, gradually into the operation and management of supermarket to benign development oriented. Ultimately achieve the perfect combination of sales and operations.