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E-commerce Development Problems And Countermeasures Of Inzone Group

Posted on:2012-08-16Degree:MasterType:Thesis
Country:ChinaCandidate:Y H DingFull Text:PDF
GTID:2219330338961746Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In recent years, with the characteristics of E-commerce developed, it accelerated economic globalization and the global information. Accepted as an information age International business model, the further development of E-commerce sparked since before the industrial revolution economic field a most widespread, the most profound revolutionary transformation. E-commerce technology not only change the global market competitive model, Also changed the enterprise management and operation mode. As E-commerce technology pushed, many small and medium-sized enterprises have been established or prepare to build your own E-commerce. Facing the fierce competition in the retailing, Inzone group constantly enlargements shop. But only by the traditional management pattern can't keep up with the development of The Times, To a certain extent it hindered the development of Inzone group retailing. E-commerce is not only established the construction of information platform of an enterprise, It is important to provide an interactive online service platform. So in order to enhance their core competitiveness of Inzone group, we must actively construct our own E-commerce.This paper is divided into four chapters:The first chapter proposes E-commerce background of researching and significance of researching and the researching framework. The second chapter presents the basic theory of E-commerce and the status of E-commerce in China, Also on China parkson department group and Beijing Lufthansa friendship mall in developing E-commerce successfully made analysis. The third chapter presents the status of Inzone group and the necessity and strategic significance and competitive advantage of Inzone group E-commerce. Also we made a specific implementation plan to E-commerce of Inzone group. Finally we summed up the present existing problems in developing E-commerce. The fourth chapter gives E-commerce of Inzone group further development Suggestions and strategies, On the third chapter problems of E-commerce, This chapter have given the corresponding solutions.This chapter made a concrete analysis on China parkson department group and Beijing Lufthansa friendship mall successfully in developing E-commerce, for the development of Inzone group E-commerce injected confidence. Facing the increasingly competitive retail, Inzone group wants to win the competition, it accelerate the pace of developing E-commerce, Have certain new idea. In addition to E-commerce of problems, this paper gives the corresponding solution and enumerates some of the cases, the construction of E-commerce has made a complete better planning, As far as possible to create a complete E-commerce system, it is the new place. This paper gives detailed implementation scheme on E-commerce of Inzone group. Based on increasing the sales of Inzone group, For the benefit of the Inzone group and suppliers gives certain security, then it advances in retail comprehensive competitiveness of Inzone group, With strong practical significance.
Keywords/Search Tags:Inzone group, E-commerce, website, strategy
PDF Full Text Request
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