| With the development of information technology, network technology and virtual display technology development, upgrade directly contributed to the new exhibition mode-the network of exhibition to exhibition industry by using information technology. Network exhibition involving multiple areas of e-commerce, network marketing, information technology. In this paper, through the analysis of the network exhibition industry correlation model, accurate to such a culture art as the theme of the online museum, Metropolitan Museum of Art of China, research on the development strategy of the network exhibition.In this paper, using the methods of investigation, comparative analysis and SWOT analysis,firstly, defines the concept of network exhibition, then on the SWOT analysis method was summarized and described, into the traditional electronic commerce theory and strategytheory, laid the theoretical foundation of China Metropolitan Museum of Art; then on the basis of these theories, the exploration and discusses the development situation of network exhibition, analyzes the Chinese Metropolitan Museum of Art network exhibition development external environment and internal conditions, points out the China Metropolitan Museum of Art network exhibition development process of the external opportunities and threats through SWOT analysis method, the internal strengths and weaknesses; and puts forward relativesolutions to network risk problems may exist in the course of development. Determine thestrategic goals and orientation Chinese Metropolitan Museum of Art, and completed theselection and implementation of the network China Metropolitan Museum of Art exhibitionoverall development strategy.After research and analysis show that, the network exhibition strategy of Metropolitan Museum of Art of China in the modern market economy environment of culture and economy plays an important role in the field of modern network, the exhibition is also facing more and more opportunities and challenges, the need to promote Chinese Metropolitan Museum of Art operation development strategy, the purpose is to expect network exhibition can be the assistant and strong as the entity convention, to win broader space for development, making the network exhibition in the modern convention and exhibition economy bring forth the new through the old brand. |
