The Research On The Development Strategy Of Liaohe Oilfield Diversified Enterprise

The diversified economy enterprises of Liaohe oilfield were built in a particular historical period, gradually growing along with the development of the liaohe Liaohe oilfield. These enterprises have experienced four stages, i.e. start-ups, reform.development and restructuring. The diversified economy enterprises which have reformed achieved rapid development and became an important force of area economy based on the new system. However, the developmengt of diversified economy of Liaohe oilfield is also faced with a range of issues, for example, the development of these enterprises are imbalance, the modern enterprise systems are not perfect, the technology research and development ability is weak, and the personnel structure is not reasonable.This article comprehensively analyzes the current situation, problems and reasons of the diversified economy of Liaohe oilfield, uses strategic management theories and diversification strategy theories and SWOT analysis to analyze the internal and external environment of the diversified economy, and formulate the development strategy planning of the diversified economy. This paper suggests that the diversified economy ought to insist the marketability reform direction to promote the establishment of modern enterprise system; implement professional reorganization to improve the market position; emphasize supervision and management equally to promote the formalization and standardization of the enterprises; implement the financing strategy to broaden the financing channels and use the funds reasonably:implement Sales Strategies to strengthen the marketing and expand market share; devote to human resources development to strengthen the advantage of human capital; thoroughly implement scientific and technological innovation to drive the development strategy; strengthen the safety production and environmental protection and the stability of the teams, create a harmonious development atmosphere, and exert the political advantage to lead the specific strategies to achieve scientific and harmonious development.The development strategy plan of the diversified economy based on in-depth analysis of the internal and external environment of liaohe oilfield, has a certain reference value and significance to develop a diversified economy of Liaohe oilfield, and has important practical significance and value to achieve the sustainable and stable development of the enterprises.