Research On The Development Strategy Of Liaohe Oilfield Communication Company

With the rapid development of information technology in the worldwide and the fast growth of the national economy , China telecom industry gets fast developed. It has formed comprehensive competition with multi-agent. There are opportunity and threats for communication company. Together with global financial crisis, it is inevitable requirement for telecom companies to make development strategy based on current market environment and their development situation.This paper reviews strategy theory, In this paper , Porter's five competitive forces model is used to analyze the situation of communication industry and market competition. Then SWOT Matrix theory are used to analyze the advantages and disadvantages of Liaohe Oilfield Communication Company, and development strategy is put forward as:Based on oilfield market, with the oil industry as the center, the company should adopt diversified management strategy and adjust main business structure to form oilfield communication, comprehensive information services, information network engineering and electronics products processing of four main businesses. Meanwhile, Company should deepen the reform of enterprises mechanism , strengthen information construction, speed up the pace of technological innovation, and establish brand advantage of product and service to achieve the company's fast, efficient and sustainable development. Lastly, his paper puts forward the concrete measures from the aspects of organizational structure adjustment and functional strategy adjustment to ensure implementation strategyBased on the enterprise strategic management theories, This paper adopts Porter's five competitive forces model and SWOT analysis to analyze the whole telecom industry and competition situation to make clear of the challenges and opportunities faced by enterprise. According to the analysis, we make development strategy and safeguard measures, which makes the company obtain competitive advantage and realize the sustainable development in the complex environment and fierce competition...