The Diagnosis On TMA New Product Development Management Of CS Corporation

Under the background of the society and telecom technology development, themarketing request of the telecom equipment also upgrade frequently, the competition of thecorporations are more and more visible, the technology innovation ability as a key in thecorporations. The new product development should be an important point to present thetechnology innovation of a corporation, if a corporation want to win the business andmarketing, it should frequently and quickly release the new products to get the customeracceptance.CS corporation as a telecom equipment produce, its main product are RF models oftelecom equipment system. In the article, TMA (Top mounting amplifier) productdevelopment as the research object, through the analysis to TMA product developmentmanagement, the main problems include: the organization problem, procedure problem, theproject plan and control problem, and the vendor involve problem. For these problems, herepropose the TMA product development project management optimization approaches, andestimate the optimization results.Base on the CS corporation and telecom equipment situation and features, for theorganization of project management side, propose to set up the matrix style organization,through the cross function team to improve management; for the development procedure side,with the CE (Concurrent Engineering) method and way to resolve the development long timeproblem and reduce redesign possibility by the existing procedure; for the project plan andcontrol side, through the PERT and CPM approach to shorten the development terms,enhance the efficiency and cost down; for the vendors involve into the product developmentside, propose to found the suitable the promoting rules.Via these optimized solution, the writer wish resolve the some problems in the existingTMA product development management of CS corporation, meanwhile to improve the newproduct development management level, on the other side, giving the some referencesuggestion to resolve the some similar problems in the general corporation.