Changsha Zimu YunYing Chain Company Development Strategy

Changsha zimu YunYing chain company was established in2005, after six years of accumulation, has developed into a10chain monopoly station and a online mall medium YunYing chain enterprise. In the face of YunYing market of the great business opportunity and fierce competition, changsha zimu YunYing in trains hard the internal strength, the tree image at the same time actively introduce external capital, ready for the next round of expansion. This paper YunYing changsha zimu next development strategy research, make changsha zimu YunYing brand strategy, promote the changsha zimu YunYing company robust rapid development.The paper chooses changsha zimu YunYing chain company business strategy of research, through the domestic and international strategic management development course and the present research status of carding clear the strategic management of the connotation and content, and further the strategic management theory and method applied to changsha zimu YunYing chain company business strategy analysis and research. This article first to changsha zimu YunYing chain company’s external environment were analyzed, by using PEST analysis method five competitive forces analysis model, analysis of changsha zimu YunYing chain company faced by the external environment; Then, the changsha zimu YunYing chain company’s internal resources ability and business development is analyzed, using the SWOT analysis model clear changsha zimu YunYing chain company’s strengths, weaknesses, opportunities and threats. Secondly, the article in the changsha zimu YunYing chain company based on the analysis of the internal and external environment for choose changsha zimu YunYing chain company business strategy, from the market, channel, brand promotion and so on, with the detailed management strategy.This paper studies, is to the current economic situation YunYing enterprise keep their own competitive advantage of a discussion, theory of strategic theory is applied to telecommunication enterprise a case try, practice to changsha zimu YunYing chain of the company’s operation and management to provide decision support.