Research On Marketing Channel Strategy In Development Strategy Of Hangzhou M YunYing Chain Company

Hangzhou M YunYing chain company was established in2005, after six years of accumulation, hasdeveloped into a10chain monopoly station and a online mall medium YunYing chain enterprise. In theface of YunYing market of the great business opportunity and fierce competition, hangzhou M YunYing intrains hard the internal strength, the tree image at the same time actively introduce external capital, readyfor the next round of expansion. This paper YunYing hangzhou M next development strategy research,make hangzhou M YunYing brand strategy, promote hangzhou M YunYing company robust rapiddevelopment.The paper chooses hangzhou M YunYing chain company business strategy of research, through thedomestic and international strategic management development course and the present research status ofcarding clear the strategic management of the connotation and content, and further the strategicmanagement theory and method applied to hangzhou M YunYing chain company business strategy analysisand research. This article first to hangzhou M YunYing chain company’s external environment wereanalyzed, by using PEST analysis method five competitive forces analysis model, analysis of the hangzhouM YunYing chain company faced by the external environment; Then, the hangzhou M YunYing chaincompany’s internal resources ability and business development is analyzed, using the the five-force modelanalysis model clear hangzhou M YunYing chain company’s suppliers bargaining power, buyer bargainingpower, potential new entrants、Threat of substitute product and The rivalry among competing sellers.Secondly, the article in the hangzhou M YunYing chain company based on the analysis of the internal andexternal environment for choose hangzhou M YunYing chain company business strategy, from the market,channel, brand promotion and so on, with the detailed management strategy.This paper studies, is to the current economic situation YunYing enterprise keep their own competitiveadvantage of a discussion, theory of strategic theory is applied to telecommunication enterprise a case try,practice to hangzhou M YunYing chain of the company’s operation and management to provide decisionsupport.