The Study Of Chengdu Xx Flowers Nursery Stock Company Sales Network

In recent years, with China’s rapid economic development, the improvement of people’s living standards, rapid science and technology, network sales, new sales model. From the Internet sales of low-cost, the variety many features, makes it through the increasingly large proportion of online shopping, Internet sales in some industries the proportion of the overall sales have exceeded80%, and in the future in this The trend is more and more obvious. And network sales profitability results are gratifying, the study found,80%of Internet sales are profitable.The flower seedlings Internet marketing is rapid development of. Flowers online marketing will change our traditional floral pattern of corporate marketing, accelerate the promotion of scientific research speed, to promote the development of flower production, to change flower consumption habits and ideas, with greater social and economic benefits. Through empirical analysis methods, using the questionnaire survey and the typical form of investigation, research and analysis of the status quo of the existing domestic flowers, nursery stock sales network, analyze the advantages of its existence mainly in the following points:1. In the hot sales of the overall network market circumstances, the people’s awareness and demand for network sales gradually increased, which also guided the the flower seedlings Internet sales boom.2. Traditional means of propaganda significant limitations, the most important function is the dissemination of information network publicity. Convenience compared with traditional methods, the flower market network marketing efforts has incomparable superiority.3. low cost of Internet sales, and does not require specialized facade market lease costs, thereby reducing the sales price of the flowers, nursery stock, this flower arbor where Internet sales of the biggest advantage of sales in traditional markets.4. The Internet sales have more directly targeted. Through the network before the network sales prompted customers order be made in advance, and can be broken down for the actual requirements of the order, before sale has many shortcomings that may exist compensate greatly improve sales success rate of satisfaction. 5. Due to the characteristics of flowers, nursery stock has lower requirements for aftermarket parts, unlike ordinary items network sales, reduce service costs.However, precisely because of the fresh characteristics of flower seedlings, flower arbor network sales caused other commodities do not have the problem:the flower market network development level is not high, and low coverage; flower market network in restructure few lines, slow, not security, but the user costs; safe, convenient flower market online payment mechanism is lacking; logistics market network not supporting.Therefore, it is the problems of our floral network marketing status quo, combined sales of the relevant theory and international experience, our the flower enterprise network sales strategy, improve certain guiding significance for the network of flowers, nursery stock industry.