The Nursery Stock Investigation Report Of Wenjiang District

With the constantly boosting of urbanization, municipal and real estate construction enjoys a high speed of growth. Nursery stock is widely used in roads and district landscaping.the nursery stock broking comes into being in this environment and become a new industry, meanwhile, it promotes the whole nursery stock industry chain.The author has many years of experience in garden engineering, and engages in many nursery stock growers, dealers, managers in Wenjiang District. After the analysis of their payoff model and the possibility of imitating their pattern, to create the fortune independently, the idea of investigating into the nursery stock market comes out. Finally, all of the ideas and thoughts compose this thesis. Hopefully, it is inspiring and helpful to the readers.Through the investigation of the nursery stock broking market in Wenjiang district, the thesis clearly draws out the history, market structure, marketing channel,figures of production and selling as well as the import and export conditions. Meanwhile, it analyses the advantages and disvantages of this business, as well as the main problems,namely,the unbalanced structure, low level of management, market barbarism, disordered competition and lacking of private capital portion.The thesis is supposed to conclude a detail research and a sufficient solution, also, it can set some references and measurements for the government to create and improve the standards of this market. The main method of this thesis is to look into the circumstances and conditions of the market, get the first hand information, and bring up the solution.There are five parts in this thesis. The first part is introduction which mainly focus on the background information, impact, the domestic and oversea research progress and the contents and methods. This part tells the readers what is going to be researched, why it is to be researched and how to conduct the research; the second part is the import of the theories which are associated with the definition of the nursery stock broking, the details of this business and some ideas toward the market. the third part shows the problems in Wenjiang's nursery stock broking market,such as government system, industry structure, operating pattern, competition tactic and management method; the fourth part is the detail analysis on the issues mentioned above. This part delicates in finding the reasons and solutions for the government and makes it possible for efficient management.The fifth part is conclusion. The total operation of the nursery stock broking is sound, and it really plays an important role in keeping and improving of the whole industry into a stable, sound and sustainable way.The main contribution of this thesis lies as follows:Firstly, it brings a way to the newcomers and existed practitioner for imitation.Since the nursery industry belongs to the green logo group, and the broking business belongs to the information services, the combination of the two will be a new industry and have a bright future.Secondly,the information and detailed figures brought by this thesis are highly valuable and advisory.the weakness and disadvantages are good materials in decision make of the government.