Research On Flowers And Nursery Products Internet Marketing In Weifang City

In recent years, the country based on market demand, and actively support the de velopment of farmers planting flowers, nursery stock, flowers, nursery stock industry c lusters and cooperatives mushroomed flowers grow, effectively promote regional develo pment flower seedlings industry into rural economic development has become an impo rtant industry. Conform to the trend of development of the Internet era, network mark eting has become the trend of the main sales model of flower seedlings products is ir reversible. Internet-based e-commerce development, the further development of flower s eedlings network marketing, building sales network, the construction of a large number of e-commerce sites floral arrangements, floral arrangements gather numerous supplier s and buyers, retailers and consumers, improve sales means for sales of flowers, nurse ry stock class features, flowers, nursery stock products to overcome the problems of n etwork marketing, network marketing system perfect flower seedlings products, further reducing low operating costs, expand the user range, break time and space limits, and the user directly Interactive, to meet the individual needs of users, enhance the comp etitiveness of flowers, nursery stock trade. Traditional agriculture is also a means of tr ansformation and upgrading of the electricity business practice out of the way.This paper mainly in marketing theory, the theory of supply chain management, e-commerce-related theory, information theory of demand, agricultural technology promo tion based on theoretical analysis of the current situation of research online sales of fl ower seedlings to identify the main factors of flower seedlings Internet sales, the state policy policy support is not in place, the low level of organization of flower product ion operators, lack of talent, flowers and nursery products circulation system is not pe rfect, flowers and nursery products logistics system is imperfect, the lack of integrity of the network market mechanism, flowers and nursery products low degree of standar dization, the lack of with independent intellectual property rights of flowers brand, inf ormation management, and the lack of flowers, nursery stock enterprises Lack of supp ly chain management, there is still lack of relevant legal provisions, which would be detrimental to the legal payment network management, network consumption concept b ehind all this to some extent limit the development of network marketing.Based on regional economic development, from a practical point of view of Weif ang flower seedlings Internet marketing feasibility analysis, from a strategic perspective to fully understand the role of network marketing push Weifang flower seedling indu stry, made from Weifang City government functions, corporate strategy, human resourc es and other aspects of engineering flowers and nursery products in network marketing strategy. The flower seedlings Internet marketing promotion strategy for the developm ent of the industry play a role in government to promote flower seedlings network ma rketing, the importance growers supplier status in flower nursery stock industry chain,improve e-government services and business systems, the use of flowers show, the We ifang flower seedlings to the world, strengthen infrastructure construction, improve agri cultural logistics system. Promotion of IT application in the production and manageme nt of flowers, accelerate technological innovation information service platform, to accel erate agricultural information construction quality and safety supervision, maintain the i ntegrity of network marketing, building a network of flower seedlings large data platfo rm, to improve agricultural information management system. Strengthen the network m arketing human resource development, training of rural e-commerce professionals, farm ers popularize Internet knowledge. Flower seedlings flower seedlings enterprises to stre ngthen the integration of industrial chain, flowers, nursery stock enterprises should be based on consumer demand to develop new varieties and to find the right suppliers, s trengthen the leading enterprises and network service providers collaborative manageme nt strategy to enhance flowers leading enterprises and professional logistics service pro viders collaborative management, improve brand flower seedlings leading enterprises, st rengthen flower seedlings leading enterprise customer relationship management, and cre ate a good network marketing environment.