Research On The Business Marketing Strategy For Bank Of A

Corporation business is one of the most traditional business in commercial Banks, and commercial Banks is the most important source of income. Development status of the company, directly affecting the bank’s profitability. Therefore, the domestic commercial Banks to the Corporation business market competition is fierce. Bank of A is approved by the China banking regulatory commission, the state administration for industry and commerce approved, holding by China Hua Rong asset management company, in the restructuring of Zhu Zhou city commercial bank, Xiang Tan, Heng Yang, Yue Yang city commercial Banks, commercial Banks, on the basis of commercial Banks and the Shao Yang city credit cooperatives, in A consolidation of the way on October12,2010to set up A city commercial bank in accordance with the law. Banks set up3years, forge ahead, and constantly pioneering and innovative, however, because need time to process of resources integration, and A current bank business development and market occupation in the company, also has many deficiencies, suitable for Bank of A business development of marketing strategy is imminent.According to Kotler CCDVTP marketing theory as the foundation, combining the reality of Bank of A’s internal and external environment, put forward the marketing strategy of Bank of A to expand the business market, and the implementation of the strategy put forward the corresponding safeguard measures. To be specific:The article first introduces the basic situation of A bank, summarizes the basic status quo of toward A banking business marketing, sums up the current toward A bank in the business of marketing there are A few questions. Based on these defects, design the marketing strategy of A bank also soliciting business. First of all, for A bank’s external environment and internal environment are analyzed, and summarizes A bank current development approaches to business strengths, weaknesses, opportunities and threats. Then, based on the CCDVTP kotler marketing model, segmentation toward A bank’s business market, determines the bank performs A target market and market positioning; From the organizational structure of marketing innovation, product development and service, price, service innovation and the loan approval process four aspects designed toward A banking business innovation service strategy; From the advertising communication, personal selling, public relations communication promotional communication and business promotion four aspects to communicate design toward the A bank business communication service strategy; From outlets channel, based on the customer value delivery manager, value delivery and value transfer of electronic banking channel design in three aspects:the value delivery strategy toward A bank business; On this basis, to A bank performs business CCDVTP implementation effect has carried on the brief analysis of marketing strategy.In formulating Bank of A CCDVTP company marketing strategy, put forward the implementation of the bank of A Corporation business CCDVTP should have security measures in the process of marketing strategy, it mainly includes the guarantee of human resources, information systems security, security and culture aspects of risk control of security.