Great Wall Card Wire Molybdenum Wire Brand Building And Communication

The Times is the brand competition time, the brand in the modern marketing andcompetition is playing a more and more important role. On one hand, consumption tobrand; close On the other hand, the brand become one of the most valuable asset of theenterprise, is the enterprise is realized the important means of competition. To someextent, the competition between enterprises is the brand competition, and thecompetition between the brand is the brand construction competition."Constracting isdifficult, to preserve is more difficult". To set up the brand, we need to elaborate aftermaintenance, such as clever for brand innovation, timing brand evaluation, etc, can theevergreen tree brand forever. So the brand enterprise brand construction is alsotransmitted after one of the important research content.In the face of the Great Wall of the internal and external competition environmentand resource advantages and disadvantages are put forward, based on the ChangChengline molybdenum wire "establishing first-class brand, do industry leading, promote linemolybdenum wire industry new play" strategic orientation, and expounds theChangCheng line molybdenum wire to realize the strategic goals of the measures, hasbeen clear about the need ChangCheng line molybdenum wire brand structure. Thepaper realize ChangCheng line molybdenum wire strategic target the brand constructionstrategy. Next, to the Great Wall of the existing mode of transmission and innovation,expounds the transmission and analysis, the end of the article to the Great Wall brandbrand evaluation was studied, combined with the practical situation, the Great Wallbrand evaluation objective measures, the limitations of the data and not evaluated for aopened the calculating process.Combining with the Great Wall products and customer characteristics, putsforward the brand construction strategy in the existing marketing model on the base onthe mode of transmission of innovative research. In addition, finally put forward for theGreat Wall at present the brand communication evaluation index. The article studiesbased on the Great Wall of the market based on the investigation, has some of theobjectivity, and, to some extent, can guide the Great Wall brand construction and communication. Of the same industry brand construction and communication also has acertain significance.