| Extensive and effective marketing strategy is not only to win the competition in themarket of a sword, but also a more important weapon to win customers. With theformation of the economic globalization trend, consumer buying behavior increasinglypersonalized, and many other factors, marketing strategy appeared many fundamentalchanges. Based on these changes, good survival and development of enterprises in orderto continue to adapt to the new situation, we must immediately explore and improve themarketing strategy, keeping it constantly updated and improved. The traditional modelhas been gradually can not meet the needs of enterprise development, marketingstrategy research showing a variety of development trends in the face of the neweconomic environment and the competitive environment.Chuan Long as a well-known agricultural machinery manufacturing enterprises,their business development process also encountered unprecedented challenges, theexisting marketing strategy must be adjusted to market demand. In this paper, we give asystematically analyze and effectively explore for the problem of marketing work.Firstly, the background and significance of the study topics is described; ChapterTwo briefly introduces the classic marketing theory and SWOT analysis method; InChapter Three, the industry development status is summarized and briefly introducedChuan Long Status and Problems of marketing efforts. Next expand based on theSWOT analysis Chuan Long advantage of the marketing strategy, weaknesses,opportunities and threats analysis and summed up the lack of the company’s marketingstrategy in four areas of the internal management, marketing channels, marketpositioning and brand awareness; In Chapter Four, we propose improvement strategyfor each of the four shortcomings. The conclusions of the article provide a theoryresearch for company in the next step development, meanwhile, it also providereference value to improve the enterprises with the industry’s marketing strategy. |
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