Research On Jingyiguan Laundry Chain Store’s B2C Operation Management Strategies

Hong Kong Museum of washing clothes Net International Ltd. in September2005to take root in Chengdu, Sichuan.Net clothing shop Main dry cleaning, washing,leather care, maintenance and other services of footwear. Its pragmatic work attitudeand a full range of high-quality laundry services to consumers left a good reputation,is the only one on the Internet without complaint laundry chain. Currently net clothingshop Laundry supermarket chain has23stores in Chengdu.Today’s economy, service class development of traditional industries face intensecompetition. In today’s environment of global economic integration, the net clothingmuseum original model based on traditional laundry company mode of operation allthe difficulties encountered, such as rent increases, labor costs rising, a small range ofservices, etc. These no longer able to meet the net clothing shop Laundry supermarketchain development needs, at this stage, the traditional mode of operation can bringgrowth points of interest has been very limited, and seek new profit growth point hasbecome the main direction of corporate strategy. In recent years, e-commercetechnology-based mode of operation of B2C e-commerce has become a new growthpoint of economic society, and for the industry’s long-term development of newmarkets and opportunities. B2C e-commerce mode of operation will be the mostlikely to enhance the company’s core competitiveness short mode of operation for thecompany to bring new development opportunities. This article will attempt to studyhall laundry supermarket chain net clothing B2C e-commerce mode of operation toimprove net clothing museum’s core competitiveness, the development of thecompany to find new opportunities.Based on various domestic and international literature reading and investigation,as well as domestic and foreign enterprises B2C e-commerce research the actualoperation, SWOT analysis model based on a detailed breakdown of the net clothingshop Laundry supermarket chains and competitive threats, and select technologyacceptance accepted model to analyze the impact of factors laundry services online,using Likert scale method to set up a fifth and the use of questionnaires to collect dataand analyze the data using structural equation,finally laundry net clothing shopsupermarket chains B2C e-commerce mode of operation and future development strategy. This is not only net clothing shop Laundry development of supermarketchains have a positive reference value, but I also believe that this mode of operationfor the domestic B2C e-commerce development has important reference significance.