The Research On Risk Evaluation Of Enterpriseproduct Design Knowledge Management

At present, China’s economic situation is transforming by the era of the industrialeconomy into a "knowledge economy" era. Knowledge has been a new strategic resourcewhich is different from the traditional resources in the enterprises. It is being an importantsource of enterprises’ long-term competitiveness and innovation capacity. Enterprisesparticipate in market competition by product which is decided by product design. So we cansay product design have a significant impact on the success of the enterprise. There is a widerange of knowledge in product design. The enterprise must take effective knowledgemanagement approach to guide the design effort if they want to make the product designquick and innovative. However, under the influence of the immaturity of enterprise productdesign knowledge management theory, the result of enterprise design knowledge managementis often not very satisfactory. The reason is ignoring a number of risks in the process ofenterprise product design knowledge management. Thus, the enterprises need to identify andevaluate the risks of product design knowledge management and take appropriate measures toprevent those risks. Only in this way can ensure the smooth operation of the product designknowledge management.This paper first introduces the theory of product design knowledge management and thesource of product design knowledge management risks. Through the analysis and the researchof literature, this paper identifies the risks of product design knowledge managementpreliminarily. And screen these risk factors by questionnaire survey, statistical analysismethod and fuzzy cluster analysis method to ensure the rationality of the indicators. Then theindicator system of enterprise product design knowledge management risk evaluation isestablished. Secondly, this paper determines the weight of the indicators by the method ofcomprehensive integrated which is the organic combination of analytic hierarchy processmethod and entropy method. Based on this method, the weight of the indicators combinessubjective and objective aspects. A fuzzy synthetic evaluation model for the product designknowledge management risk is set up at last. On this basis, this paper selects three companiesin the electronics industry as a case study and have an on the risk evaluation of their productdesign knowledge management. By the empirical study, this paper gets a risk evaluationresult of three companies and verifies the feasibility of the method. Finally, this paper offers some risk defensive tactics for enterprise by empirical results, in order to reduce the risk ofproduct design knowledge management and increase product competitiveness in enterprise...