Competitive Strategy Of WSQ Company Of Shanghai

Shanghai WSQ Company is just founded as a security company in May2012.Business is centralized to independent research,development and design of NVR,andoverall technology-based monitoring solutions,outsource of all production processeslists XHY company.At the point of establishment,the WSQ adhere tothe”technology oriented”principle,committed to the most advanced technologystored NVR video equipment design and development,conflicting inevitably withHikvision,Zhejiang Dahua and other domestic mainstream.Centralized monitoringoverall technical solution that the WSQ provides with is faced with the Bluestar,Shanghai Tai Yue,Chengdu Santai and other large companies steeped in thisfield.No matter that there is strong support of national policy and a broad marletspace,facing with fierce market competition,how to locate their own developmentstrategies and work out their own survival and development space has become anproblem that the WSQ company need to solve urgently.In this paper,Shanghai WSQ company’s corporate development strategy as astarting point,using the method of combining theory with practice,contractingcorporate strategic management PEST analysis model,Porter’s five forcescompetitive model,Kotler marketing theory,in-depth and detailed investigation of thethe development process,trends and the current market situation in Chinese securityindustry, as well as the WSQ company’s product characteristics and operatingconditions,author establish EFE and IFE matrix,found the most important factoraffecting the company’s development.External factors are policy implications,buyerbargaining power and complititiveness of existing businesses and industry technical updates speed; internal facters have their own products and technology,thecompany’s pricing strategy,technology and management team loyalty effect.On thebasis, using the SWOT matrix analysis Shanghai WSQ company advantages anddisadvantages as well as the opportunities and threats it faces.Focus is based onmarket demand,increased marketing efforts,expanding market share; relying onresearch and development clusters,constantly introducing new products;strengthencost management,to maintain a price advantage.Breakthrough should be placed on theuse of policy opportunities for product management and price planning.In the comprehensive analysis,having an discuss with the CEO of WSQcompany,author sum up the company’s strategic vision.Combining with the securitymarket development status,direction and competitive trends,repectively,five strategicdevelopment management stragy are put forword tobenefit to Shanghai WSQcompany,namely:through the use of policy rights,participation in the development ofindustry security standards,good relations with industry regulations involed insecurity engineering inspection,the establishment of a large marketingsystem;followed by Kang and Dahua two market leader’s product stragy,pursuetheir accumulated experience,expand their development ideas,and strive to play amultiplier effect,production outsourcing and OEM sales,the administrative costs andmarketing costs approached zero,provides a low-cost strategy for the implementationof basic security.Promote the building of enterprise culture,improve staffloyalty,establish a “people-oriented”concept,enhance awareness of innovation,increase training efforts,to form the company’s own unique corporate culture,inorder to lay the foundation for sustained and stable development.Under the guidance of modern corporate strategy,Shanghai WSQ company ishoped to keep up with the mainstream market,clear direction of development,improvethe technological content of products through substantial R＆D efforts,identify salespositioning in the security market segments,strengthen cost management,enhance the price advantage,achieve to seize the initative and market share so as to increaseprofitability and maintain the sustained and healthy development momentum.Meanwhile,the paper is hoped to benefit to the monitor industry and other securitycompanies.the development strategy should be only way that the entire industry keepprosperous life.Corporate strategy should be appled to the real business,andcompletely change the situation that security industry lack theoretical guidance.