The Development Strategy Research Of HK Security Equipment Company

In recent years, International and local security equipments industry has been developing fast. The competition is getting fierce. According to such background, it is very important for local security and surveillance equipments companies to make effective strategy to construct and strengthen their advantage in the future.This paper studies the competitive strategy of HK Security Equipment Company. First of all, the writer introduces the development of the security and surveillance equipments industry and information of HKSEC. Secondly, analyzing the enviroment faced by the company including politics, economy, society and culture, and technology with the method of PEST.Thirdly, analyzing the competitive environment of the company from five aspects including present competitors, substitutes, suppliers, potential competitors, and customer with Five Power Model. Fourthly, according to the analyzing the company's exterior and inner environment, the paper discovers the advantages, disadvantages, opportunities and challenges of the company with the method of SWOT. Through these studies, the paper points out the position of the strategy and designs the difference strategy and the cost-leading strategy for the company. Finally, the writer designs the ways of implement.