The Current Situation And Countermeasure Analysis Of The Fresh Food E-commerce Of Yongan G Company

With the rapid development of our economy and the continuous improvement of people's living standards,the era of "Internet+" and shopping online has become one of the important means of residents' consumption;the fresh food e-commerce was born.For a long time,the government attaches great importance to agriculture development,through the national development strategic layout,the government's policy for agricultural products trade has given support vigorously.Also,to varying degrees,the advances of warehousing,logistics and information technology drive the steady development of the fresh food e-commerce.Based on the actual situation of Yongan G Company,this paper studies its current situation and countermeasures in the field of the fresh food e-commerce.Firstly,through the analysis of the development history of Yongan G Company and the marketing status of the fresh food e-commerce.Next,there are problems in the process of developing the fresh food e-commerce.Then,porter's five-force analysis model was used to analyze the environment of the fresh food e-commerce industry,and the development characteristics and bottleneck of the industry were obtained.In this way,the market positioning of Yongan G Company is clarified and the countermeasures are formulated.This paper argues that there are some problems in product structure,logistics distribution,product price,marketing ability and customer experience in Yongan G Company,therefore put forward optimizing the marketing strategy from the product brand building,membership service,online collaborative optimization and so on.At the same time,the paper puts forward some countermeasures from the three aspects of risk control,logistics support and personnel strengthening.