Research On The Core Competence Of Ctrip

Today, the Internet has become a prominent part of tourism economy. Among manyonline travel companies, CTRIP has been at the leading position with its excellent networktechnology platform, brand service, excellent business competitive strategy. To develop inthe increasingly competitive online travel market and keep the enterprise’s corecompetitiveness has become the domestic online travel industry’s top problem. As a result,this article chooses CTRIP travel network as a case so as to study its core competitiveness.The first chapter is about the background, research significance and research method.The second chapter mainly introduces the core competence in the enterprise and relatedtheories. The third chapter describes CTRIP’s situation as a case and analyze its business.The fourth chapter uses PEST, SWOT and Five Forces Model to analyze the corecompetence of CTRIP. The fifth chapter proposes the core competence strategy andsummarizes the core competence of CTRIP. Finally, the thesis offers the conclusion andprospect.It concludes that CTMS, team management, CTRIP culture,3C business model,business alliance and risk finance are the core competence of CTRIP.