Shandong Province Rural Tourism Spatial Distribution Characteristics And Influencing Factors

In recent years, as the global economy continues to grow rapidly diversified leave system matures, the ever-accelerating pace of life, as well as tourists in consumer attitudes, rural tourism developed rapidly in some areas, to promote rural economic development to become an important force to the increase of farmers’ income and improve rural economic structure played an important role. Shandong is one of the country’s major agricultural province and the birthplace of Chinese traditional agriculture, the development of rural tourism has a unique advantage. In recent years, Shandong Rural tourism started early, rapid development, a strong impetus to rural economic development. But at the same time, due to many factors, but also kept the Shandong Rural Tourism in the overall low level of market awareness is not high, spatial layout imbalance and other issues, and constraints affecting rural tourism industry in Shandong improvement and rapid development. For in-depth analysis of spatial distribution of rural tourism in Shandong existing features and factors affecting their development, seeking to promote the scientific development of rural tourism in Shandong path and method, this paper, in recent years the Ministry of Agriculture, the National Tourism Bureau and other departments in Shandong named national agricultural tourism demonstration sites, the national leisure agriculture and rural tourism demonstration sites for the study, with plenty of data, using graphs, etc., from the spatial distribution of rural tourism the number, type, density and scale perspective of Shandong Province, rural tourism spatial distribution of qualitative and quantitative analysis. Meanwhile, the spatial layout of rural tourism have also tried the influencing factors were studied, using geographic connection rate and other methods, the tourist market, economic development, tourism resource endowments, road traffic conditions and rural tourism association between spatial layout degree quantitative analysis. Through analysis, the Shandong Rural Tourism Market in the city as a unit, is divided into four levels. Among them, Qingdao, Yantai, Rizhao, Linyi city as a rural tourism; Zaozhuang, Weifang, Jining, Laiwu, Weihai, Texas for rural tourism two cities; Jinan, Zibo, Liaocheng, Binzhou for rural tourism three cities Tai’an, Heze, Dongying rural tourism four cities. Draw more developed rural tourism cities are mostly located in the eastern coastal areas, inland areas of western rural tourism development is relatively slow. Meanwhile concluded that tourist market economic development, tourism resource endowments, road traffic conditions associated with rural tourism greater degree of spatial layout, in which tourism resource endowments correlation maximum. Finally, the development of rural tourism in Shandong situation and existing problems, combined with the Shandong Province Rural Tourism Development Plan and the characteristics of rural tourism, rural tourism in Shandong for further optimization of spatial layout put forward the scientific planning, unified layout, according to local conditions, highlighting features, the first point after the film, focusing on convergence and other proposals aimed at the promotion of rural tourism in Shandong health science development, to further optimize the spatial layout of Shandong rural Tourism plays a certain role.