Research Of Development Strategy Of Changsha Jun Yi Real Estate Company

With China’s real estate prices rising rapidly, the commercial housing pricesgradually evolved from a purely economic issue into the Chinese people’s livelihoodissues caused by the re-regulation of the real estate industry, the determination of thestate regulation of real estate can be seen from a series of regulatory policies efforts.However, the country’s macro-control of the real estate industry had a huge impact,especially small and medium-sized real estate development enterprises is veryunfavorable, face enormous difficulties in the development of small andmedium-sized real estate enterprises. In this context, how small and medium-sizedreal estate enterprises to develop scientific and rational development strategy mustthink about each of the small and medium-sized real estate enterprises.In this paper, the real estate company of Jun Yi study on the development ofdomestic and international real estate company on strategic issues Research analyzedthe main content of this study on the important research methods and research ideas.Then from the political and legal environment, economic environment, social andcultural environment, technological environment four levels of the externalmacro-environment in the real estate industry are analyzed, and then from the demandenvironment, the competitive environment at two levels of the general situation of theentire real estate industry analysis, summed up the opportunities and threats faced bythe Changsha the Jun Yi real estate company. On this basis, the company’s basicsituation, financial capacity, profitability, access to resources capacity analysis,proved the company’s current business status quo and find the problems and thereasons of which hand a little summary of the company’s strengths and weaknesses.Changsha the Jun Yi real estate company development strategy to build the principlesand objectives and clearly formulated a development strategy with the strategicpositioning of the actual situation of Changsha the Jun Yi real estate company. Finally,Changsha the Jun Yi real estate company development strategy of the implementationof safeguards, the implementation of focus include good land reserve planning,emphasis on business management, providing comprehensive marketing services,including the implementation of protection: protection of corporate organization,corporate human resources and support, financial protection of management,marketing, security, corporate culture protection. I hope this article, on the one hand, indeed, the recommendations of Changsha the Jun Yi real estate company’sdevelopment strategy formulation, similar Changsha Jun Yi small and medium-sizedreal estate company real estate development enterprises also want some guidance inthe development of the future strategy of the company with the reference value.