Research On The Development Strategy Of Gemdale Properties And Investment Changsha Company

The real estate industry has experienced tremendous changes in China's society and economy after years of wind and rain,and it is accompanied by some other problems.In the report of the 19 th National Congress,it was proposed that “the house does not live”,which also provides a basic observation point for the future real estate market in China.Since 2018,first-and second-tier cities have stabilized the market through multiple measures such as “five-limits”,and third-and fourth-tier cities have destocked and stabilized the market.The 2018 "625 New Deal" launched by Changsha City further stabilized the market.Through the analysis of the PEST model on the macro-environment of Gemdale Properties and Investment,and on the basis of the analysis of Changsha's competitive environment,then from five aspects: per capita efficiency,operational capability,project expansion and land reserve,financial analysis,and development scale.The company's internal environment is analyzed.After comprehensive analysis and analysis,the short-term development goal of Changsha Company was determined as the way of second-hand cooperation to obtain land.On the basis of reducing the pre-project cost,the rapid development of Changsha Company was accelerated,and the development goal of entering the top five of Changsha Real Estate was completed.Changsha's medium and long-term goals are determined to be based on the open market,and actively expand production and living resettlement land,in order to alleviate the difficulty of relying solely on the open market to obtain land.However,with the continuous reduction of the “two-use land” left over from the demolition of Changsha 60,Changsha chose to base itself on Changsha,expand to the outside,and sink to the third-and fourth-tier cities.In addition,in response to the national rental and sales system,Changsha has actively expanded new projects such as long-term rental apartments to achieve the goal of ensuring stable and sustainable development.Changsha Company actively provides safeguard measures to ensure the smooth implementation of the formulated development strategy.The implementation of the development strategy can greatly enhance the corporate culture,brand and word of mouth,and can raise the core competitiveness of the company to a higher level,which can further enhance the diversified advantages of the company's sand and television,and also can be used for some small and medium-sized real estate in the local oroverseas.The company's development strategy has played a guiding role.