Study On Communication Channels Of Agricultural Mechanization Technology Information In Tianjin

Agricultural mechanization information work is an important part of agricultural mechanization, related to the agricultural level of technology for sustainable development. In this paper, through interviews and questionnaires research the Channels of agricultural machines information in Tianjin, Analysis the different audiences on the needs of agricultural mechanization science and technology information, separate the different communication channels, analysis and compare the transmission speed, breadth, depth, quantity and quality, propose the Channels of agricultural mechanization science and technology information is affected by the policy, economic, technological and social factors. In this paper, the channel is divided into interpersonal communication, traditional media and new media categories. I compared the characteristics of each channel and the role of agricultural mechanization science and technology promotion, and found channels exist funding shortage, infrustucture can not meet development of Information Technology, the quality of science and technology team can not meet the needs of work, low level of service and low utilization of Resources. In the basis of local characteristics, I propose to establish and perfect the working mechanism, strengthen the construction of hardware facilities, improve the quality of practitioners, strengthen supervision and management, Integrate of existing information channels and build suitable communication channels for the characteristics of agricultural machinery industry in Tianjin. It is important to build agricultural mechanization information dissemination channels of Tianjin agricultural machinery industry and play its full role in the development of agricultural mechanization and rural construction.