A Study On Product Competition Strategy Of Qinhuangdao Goldensea Foodstuff Industries Co.,Ltd

Product competition strategy management is one functional strategy of corporationdevelopment strategy. It plays a very important supporting role for corporationdevelopment strategy. Established in2003, attached to Yihaijiali Group, QinhuangdaoGoldensea Foodstuff Industries Co., Ltd (hereafter “GOSFO”) had been affected byinternational soybean price and domestic soybean market from her establishment, GOSFOexperienced radical changes like all other grain and oil processing companies. As thedevelopment of corporation development strategy theory and change of corporationoperation environment, the question of how to adjust product competition strategy to besuitable for environmental change faced by enterprise and update of enterprise strategydrives a direct impact on success of enterprise development strategy.This paper is divided into five chapters to analyze the product competition strategyon basis of company development strategy, the first chapter is the introduction, mainlyintroducing the research background, methods and contents; the second chapter is thebasic theory of product competition strategy management, including the PETS andPorter’s Five Forces Model, SWOT analysis and BCG analysis; the third chapter is theintroduction of the grain&oil industry and the internal&external environment ofGOSFO; the fourth chapter is the product competition strategy based on the abovementioned tools; according to the analysis of chapter three and four, the fifth chapter,gives some corresponding supporting suggestions, namely the production research, qualitycontrol, marketing, informatization and so on.