Research On Attractiveness Of Belarusian Pharmaceutical Market For Chinese Investors

This dissertation research presents detailed analysis of Belarusian pharmaceutical industry. The results of this analysis can be useful for potential investors from China, who are looking for profitable areas of investment allocation. The analysis of the industry was conducted in accordance with Porter’s five force’s model in combination with Aaker’s market analysis and PESTLE analysis. For the convenience of potential investors, the second chapter of this research also presents main macroeconomic indicators of Belarusian economy, characteristics of investment climate in the country and dynamic of FDI inflows to Belarus. The forth part of the research presents the Chinese-Belarusian investment relationship and analysis of potential projects in Belarusian pharmaceutical industry.