Research On Membership Marketing For Skyworth Coocaa Shopping Mall

The TV industry is pushed to quickly develop due to the syncretic technology of3kinds of nets are implemented, The new ideas of TV terminal is leaded into the generalfamily, It develop the peripheral additional value service market of the TV. It is imperativeunder the situation for Skyworth Coocaa shopping mall to develop the member marketingunder the potential members and demands. Thesis is described how to develop membermarketing based on the TV valued B2C electron business affairs web in Skyworth Coocaashopping mall.Thesis firstly analyse the current status of Skyworth Coocaa shopping mall, The maincustomers are the TV owners, The additional value demands are touched off by the newfunctions of internet TV, super clear TV, multi-screens,3D TV, intelligent TV, cloud TV,etc. online movie, online search, online game etc, which need the related content sourceand hardwares to support. It strengthens the intercourse each other between TV user andSkyworth Coocaa shopping mall one side. Improve the interest of user to additional valueservice. At the same it will come into bing the name brand domino offect and public praisedrumbeating in the members. On the other hand, Implement the fine data marketing formembers by set up the CRM customer management system and member service system.Upgrade the new products and the service by demands of the members. The membermarketing method is designed in thesis which suit the Skyworth Coocaa shopping mallbase to the characteristic and member characteristics. Thesis presents the SkyworthCoocaa shopping mall membership marketing model framework:To collect and analysethe TV user data. Set up the service system and the management system for members byclass the user data. Specify the rights and interests for different members, Implement thecorresponding sales method for the different members. Set up the plan of web experienceby the demands of members from Skyworth Coocaa shopping mall. Achieve the the target that Skyworth Coocaa shopping mall is the best full experience center. Finally analyse andsummarize the possible issues and demands which need to be improved during the processof implement membership marketing for Skyworth Coocaa shopping mall.