A Research On Marketing Strategy For Wuhan Hualong Biopharmaceutical Company

Wuhan Hualong Bio-pharmaceutical co., LTD. was founded in2000, which is ahigh-tech enterprise engaged in biological pharmacy. At present, the total of about7000pharmaceutical companies in China, there is a fierce competition among enterprises.Hualong belongs to a small and medium size company.Following the particularity of domestic pharmaceutical marketing under the presentmedical system, in order to better promote and realize the Hualong to become bigger andstronger, and steadily to become a measure of this domain, the author makes an in-depthanalysis and research from the angle of strategic marketing development of Hualong.Through the study, the author carries on the accurate positioning of the current marketingto the enterprise development, deeply analyses the development goals for the future, andputs forward scientific and appropriate marketing strategies, with providing importantreference and basis to the Hualong marketing development..The study methods, which the author has adopted, are mainly the literature research,the internal and external environment analysis, the method of theory combined withpractice, the expert interview method, the field survey method and through thecombination of theory and practice, using text, charts, analysis, modeling tools and etc.This study analyses the characteristics of drug sales, the present situation ofpharmaceutical industry marketing, and forecasts the future drugs market potential. Theauthor also reasonably analyses the opportunities and challenges of the Hualong biologicalproducts, and comparatively analyses the advantages and disadvantages in the followingvarious products. The author combines with Hualong biological internal marketingresources, capabilities, core competitiveness and other key factors and through themarketing mix theory combined with the reality of each Hualon biological marketingdevelopment to formulate scientific and rational marketing strategy, and finally to developthe specific implementation plan.The main conclusions and the view of this article is that Hualong should efficientlyintegrate the enterprise resources, give full play to the product superiority, and comprehensively promote professional investment, academic promotion, the key productto hospital the three-dimensional marketing mode. Around the scientific andtechnological innovation, strengthening the development of new drugs, and focusing ondeveloping biological polypeptide drugs make Hualong to become the leadingbiopharmaceutical industry in China.